Choosing Revenue Option For Poker Affiliate Programs

One of the most profitable niches for an affiliate marketer is with no doubt poker. If you have a poker site making money it is fairly easy, but make sure you are choosing the right commission model for your affiliate program; fixed commission, rev share or a combination of both. Use this fairly simple way of calculating which to choose.

Sending players to various online poker rooms is a lucrative business. Due to the very high competition, the poker affiliate programs need to offer very high commissions to attract new affiliates. For webmasters, this is as good as it gets.

The typical poker affiliate program offers variations of commission, making it possible for you to analyze your traffic and referred players, helping you choose the best model for you and your site. It is not always easy to know the break-even point for revenue share vs. fixed commission, but if you know your visitors, all you need is a calculator.

You need some information about the players you refer. This is sometimes hard to know, but usually you can use a rough estimate. The more information available to you, the better you will understand your players. Try to find out – or guess – the following:

Referred players average limit (player level)

Type of game preferred (limit/no-limit, stud, Omaha etc.)

Table size preferences (usually 6 or 10 players/table)

To find this information out, you can use any method available; a poll on your page isn’t a bad idea, one or a few easy questions will get many answers, making it easier to estimate the above details. There are numerous ways of getting to know your visitors, but that would be another topic, and therefore beyond the scope of this article. If you have no information about your visitors, or if you are yet to build your site, look at a few different levels (of limit games) to see the impact on your revenue. The same applies with table size and type of game, investigate and evaluate.

What you need to know about the affiliate program is the following:

Rake percentage (the percentage the poker room earns from every pot)

Revenue share (the percentage of the rake paid to the affiliate)

Average number of players on active tables (on the referrer’s player level)

Find the average number of players seated at the tables, as well as the average pot. This information is given at almost all poker rooms. If you can’t find the information in the affiliate interface, log in as a player and look directly at the tables.

Then calculate as follows:

(rake percentage x average pot x revenue share) / average seated players.

This gives you the average commission for one played hand.

Look at their fixed commissions and do another quick calculation:

Fixed commission / earnings per hand.

This gives you the number of hands the referred players has to be part of, before you make more from revenue share than from the fixed commission.

If you want to know the time each player has to spend in the poker room to make up for the fixed commission, all you need to find is the average pots per hour. This information is also available in almost every poker room. Then simply calculate:

Number of hands (from the calculation above) / hands per hour.

Giving you an estimate of the time each player has to spend in the poker room before you start earning more than the fixed commission.

Now you have a few more parameters to consider before choosing your revenue model, take your time – it is well worth it.

Choosing a Free Bet From an Online Betting Company

Online betting has been an enormous growth industry over the last few years, and today there are more companies than ever trying to attract customers to bet with them. In such a competitive industry, the online betting companies have to offer significant incentives to be able to attract these potential new customers, and the standard way in which this is done is through a free bet.

Although the basic concept is the same, the free bets on offer to vary from one company to the next. Due to this it is important that when signing up for a new account, the customer takes some time to weigh up the options and ensure the best deal is obtained.

How should you go about choosing a free bet?

The sheer number of these online betting firms can be quite overwhelming at first, so in this article I hope to provide some sensible advice on how you should go about choosing one.

Firstly, ensure that you choose a reputable online betting firm. There are a huge number of companies out there and the absolute vast majority are fully regulated and safe to use. However, this is not to say there are not some out there that would be better avoided. A simple general rule of thumb is that the online equivalent of your local high street bookmaker will be fine. Equally if you see adverts on prime time TV, then this will also be the case. But if you stumble across an unknown Internet bookmaker you have to ask yourself if you fully trust them with your money? In which case, a quick way to check is to ensure that the appropriate gaming license has been obtained via the relevant authority. In the case of the UK, online betting is regulated by the Gambling Commission, and they would grant this license. Note though that there are other authorities regulating offshore bookmakers, examples being the gaming commissions of Gibraltar and the Isle of Man. You will be able to find this information at the online bookmakers website.

Once you have decided upon a reputable online betting company, the next step is to choose a free bet offer. As mentioned above, due to the competitive nature of this industry the free bet offers are changed on a regular basis. Therefore you should ensure you shop around before settling on one.

The offers tend to vary quite significantly, and it is not always the case that the biggest is best. It is important to check out the terms and conditions that apply to the free bet you choose. While one free bet may be significantly larger than another, you might find there are very specific requirements for the events you can use it on, or the period of time in which it can be claimed.

You may find that a lot of identical value free bets appeal, in which case take some time to have a look around the online betting website. Some sites are better laid out than others and some are easier to use. This is often a matter of personal preference, so take a bit of time to use the site first. Remember that you will be able to do this before you sign up, but that you will still qualify for the free bet offer when you do go ahead.