Revenue Share, CPA, CPL Hybrid – Which is the Real Winner?

A question almost as ancient as affiliate promotion themselves – what is the best commission structure and why?

For years affiliates, affiliate managers and gambling sites have been debating what the best affiliate commission structure is – and the answer is – there isn’t one. No matter how many people try and persuade you to take up one – the truth is that they all depend on the program and the genre.

For example – take Casinos. Many casino affiliate programs will pay you a revenue share between 25-40% of Net Revenue or offer you a cut based on turnover, and this is always a good option – but there are many affiliates out there who want cash now and will turn to the CPA option. Now long-term affiliates will blast them for doing this, and 90% of all affiliates will prefer revenue share, but the truth is – that’s not always the best choice.

Two years ago, when the average casino players LTV (Lifetime Value) was higher – 40% of say £500 would net an affiliate £200 and prove a good investment, but as of 2010, in the midst of a credit crunch where the LTV of many players has dropped, that same 40% might be a poor investment if the LTV suddenly dropped to £250 (£100). Why choose revenue share then when you could get a single CPA payment of say £75 and not have to wait a year to get your revenue. Or when some casino programs will offer you as much as $300 a player – why even consider Revenue Share in this climate?

Now I’m sure that many people will be screaming back Hybrid – where you can take a cut of the long term revenue and get a smaller upfront payment – and truthfully this is a good option too – you get your money back for PPC marketing and site costs upfront – and have the benefit of a long-term investment, but there are only a handful of affiliate programs out there that will offer you a decent enough Hybrid to make it worth your while. A measly 20% and £10 would barely cover a few Clicks on PPC and you would actually be better off choosing CPA!

There is a hidden gem however – take CPL. On programs such as Prime Scratchcards or King Jackpot – you can elect to get paid per Lead. This maybe only £3 or so – but this means that for every Free Registration you bring to the site – you get paid whether they convert or not – and in a time of heavy bonus players and Free Money seekers – this isn’t a bad idea. Say you bring in 50 Leads and only 2 convert – most sites might pay you about £100 or £150 at best, but if you were getting paid £4 a lead you would pick up £200 and walk away a happy man.

Hybrid CPL and Revenue Share deals are also available – so feel free to ask your affiliate managers about this and see if you can get something like £3 + 20% where you get paid for your Free Registrations and a cut of all those who convert.

So what programme is right for what gambling genre:

Revenue Share: Ideally this is good for well-established Casino and Betting sites. It is well-known that a good casino/sportsbook can keep its’ players well beyond a 12month LifeTime cycle and can prove profitable in the long run. This is also good for skill games who have a niche market of well-valued players and for Poker sites who do not offer rakeback

CPA: Perfect for Bingo Sites, newly-established casinos and Poker sites offering Rake back. Why take the risk holding out for a lucky player when you can cash in and use the money to promote your site further.

Hybrid: For any program this is a benefit with the right percentages. Look for deals upwards of £15 and 15% and you could be making a good profit in no time. Better on newly-established gambling sites where the player retention schemes have not yet been tested

CPL: Great for all sites that offer No Deposit Bonuses. These are a magnet for bonus abusers or free-money players that will not earn you anything and generally leave your revenue share in the minus figures. Take a quick fee and get out while you can.

Book Summary: Safe Money Millionaire – Written by Brett Kitchen and Ethan Kap

Guaranteed retirement income is the name of the game. I think the financial industry has done their best to destroy trillions of dollars of wealth for a commission. I am fine with people getting paid for rendered services but there should be no fees in a loss market situation. We need to be thinking about preserving our capital as well as building it and NOT gambling our future away.

Why is this important to me?

I always want to ask this question as if I am sitting in your shoes. I don’t want to waste your time. How are you doing in your retirement? Have you made money in the last three years or are you still in a rebound from the 40% haircut that Wall Street provided in typical 401K plans?

The great housing burst was partially created by derivatives. Perhaps 100 people actually understand these instruments. Our economy was on the verge of collapse because traders needed to get their year end bonus. Selling financial instruments that can take down a banking institution with a simple 3% price movement is not the smartest way to go. Lehman Brothers, Bear Stearns and Merrill Lynch all proved this in 2008. Traders leveraged billions of dollars for millions in commission. I guess you need to go to Harvard or MIT to understand these trades but the math does not look to smart even to a 3rd grader.

Safe Money Millionaire is a good book that you need to read if you are interested in having a retirement. Rule #1 simply states don’t lose money and Rule #2 states – don’t forget Rule # 1. This book adheres to these rules.

Safe Money Millionaire is a quick read that covers several topics. For the sake of time, I will cover three key takeaways. The end goal is financial freedom and independence.

1. Breakup with Wall Street – If you invest strictly for Rates of Return then you are doomed. This is a one dimensional approach that does not work for the masses. Wall Street pitches investment advice 24×7. This is designed to attract sheep. Cramer from Mad Money recommended viewers purchase CIT Group because it was primed for an uptick. Four weeks later CIT filed for bankruptcy. This type of advice is seen all over the place. You are encouraged to buy Mutual Funds that have a high past performance. If you really think about this you are being encouraged to buy at a high price. To make money you need to buy low and sell high. Gambling is a sure way to financial ruin. You need to take your financial education into your own hands. You need to guarantee your principle and your rate of return. The key word here is guaranteed.

2. Pay Taxes on the Seed or the Crop – Farmers are allowed to either pay taxes on the seed or the crop. Which would you rather do? If you said pay on the seed then you are correct but this also blows your 401K logic out of the water. When you pay seed or basically invest in after tax dollars, you are locking in your future because you know exactly how much money you will receive back. If you decide to pay on the crop then it is not guaranteed how much you will pay because most likely the tax rate will be higher. To be a Safe Money Millionaire, you need to pay on the seed not the crop.

3. Financing Yourself to Wealth – This does not mean leverage yourself to the hilt with bank debt. Financing yourself to wealth means creating your own bank and then using your money efficiently to become wealthy. Why did Willie Sutton rob banks? Because that is where the money is. This strategy is one of the strongest I have seen and using the Infinite Banking Concept with a long term approach will absolutely secure your future.

Safe Money Millionaire is another book that highlights the Infinite Banking Concept and debunks traditional investment advice. In the book the authors quote Suze Orman. When asked what she invests in, she says: “I save it and build it in municipal bonds. I buy zero-coupon bonds and all the bonds I buy are triple-A-rated, and insured so even in the city goes under, I get my money.” When asked about playing the market, she says, “I have a million in the stock market, because if I lose it, I personally don’t care.” These statements are powerful because she invests in guarantee returns. The bond market is NOT the stock market.

I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is Rule #1- Don’t Lose Money. Schedule 15 minutes each day to get educated on guaranteed investments like permanent life insurance, insured bonds and annuities to jump start your way to financial freedom. These require education on your part. When you do that and couple it with the Infinite Banking concept then not only will you be financial independent, you will become wealthy.

The 5 Affiliate Niches of the Future

The saturation of the most popular niches for affiliate marketers has become a real problem in the last few years. It is now more difficult than ever to penetrate the most common markets, because those at the top of the search engine rankings have spent a huge amount of money and hours cultivating that position. As a result affiliates are being forced to think outside the box in order to find new niches which can offer them profit potential. In some cases affiliates are delving more and more narrowly into niches and having success – however even with this method it isn’t easy to discover those untapped markets because most have already been filled. Therefore, one of the best options open to affiliates is to move into the very latest niches. Staying ahead of the competition in this way can bring fantastic short term returns, and you can also cement a place at the top of the search engine in anticipation of further growth.

This article gives you some ideas for the niches with the biggest potential moving forward – remember I am an affiliate marketing expert though so I may be slightly biased towards my particular expertise. However I do believe the general characteristics of the products included below are applicable across most niches, and furthermore represent a good basis to begin your own research. There really is a lot of money to be made, you just need to capitalise on the best new niches before the chance passes you by. Here are a few ideas to get you started.

  • Social Networking and Bookmarking

This is the first niche area I’d recommend moving into and is very specific to my own sphere of knowledge. Affiliate marketing targeted products now represent the largest share of the whole affiliate industry (encompassing get rich quick schemes, niche guides, training schemes etc.)- as a result any change that can offer affiliates a new way to make money means big business. The biggest recent change is the invention of social networking and bookmarking, and many affiliates still haven’t got to grips with the new opportunities. If you can promote these products and highlight the value of social networking then there’s a lot of people willing to learn – I have said before that affiliates, driven by money, are far more susceptible to buying money making products and social networking is no exception.

  • Personalised Products

This is a niche that spans across a great range of businesses, the general concept is the same though and the industry is only growing in popularity. For instance people are looking for a more personalised online experience nowadays and this is also spreading into the real world. People are buying their own T-shirts for hen nights, holidays and any other group occasion – if you can refer people to these websites they will give a generous commission. Other products that are in huge demand are things like personalised baby clothes and products, personalised golf balls and even jigsaws, free magnets and birthday cards. It isn’t easy to find high paying affiliate programmes in this niche, but you can use this to your advantage because it has meant the industry is less competitive.

  • Online Dating

Online dating has been a busy niche for many years now, but the affiliate market is only just taking off. With busy modern lifestyles, and the invention of social networking, the market is also changing rapidly and the affiliate schemes becoming more powerful in response. The top schemes pay good commissions and signups can push themselves – there are a lot of people interested and the best way to succeed is to tap into the specific niche of local area. Don’t be too general – find people their perfect partner right on their doorstep and you can convert excellently.

  • Gambling

The gambling industry in the UK and Australia is booming -in contrast the US laws against internet gambling makes things more difficult there but you shouldn’t be restricted by geography.

The real advantage with gambling affiliate programs though is the recurring commissions you can build up very quickly – for instance, with each sign up you will typically earn between 20 and 30 per cent commission on total revenue. If you can get 100 people to sign up, and they are spending $100 each per month, you have already hit the $2000 mark. This recurring income can run on autopilot for you but the more work you put in at the beginning, the better your results will be. As I say gambling online is becoming increasingly popular and so more affiliates are moving in – I’d recommend steering clear of casino guides and narrowing down to focus on specific sporting or poker events. Remember your sign-ups can keep making you a massive amount of money even after the event itself is over.

  • Pay Day Loans

This is a slightly more ethically questionable niche but pay day loans does offer a fantastic opportunity for affiliates. You can earn repeating commissions on the profits on loans and some very reputable companies offer top affiliate programs- these companies are also seeing huge growth so your sales are liable to increase with them in the next few years. The real beauty though is that the market is not yet saturated, and that you can benefit from the extensive TV and media advertising which is preselling to the market.

Obviously all the products I have discussed are only some basic ideas for you to take away with you. You should try to take away an idea of those characteristics which define these products as ones to look out for, and use these as a guide for your own research. I haven’t been able to go very narrow and mention specific programs however this is really where your research comes in – spend a bit of time delving into the latest niches and there are profitable niches out there to make you rich.

The Binion Silver Hoard

Lonnie Theodore Binion (known as Ted Binion) was that rarest of birds: Native Son of Las Vegas. Brought up amidst prominent privilege as the son of infamous Benny Binion, the owner of the downtown Horseshoe Casino and founder of the World Tournament of Poker, Ted Binion appeared to have it all. He, along with his brothers and sisters, were on intimate terms with the internal workings of the legendary Las Vegas landmark, taking over for Bennie upon reaching adulthood. On the surface, the Binions not only had the American Dream, with ownership of casinos, a huge ranch in Montana, and money, money, money coming into their coffers on a daily basis, they lived a life most of us cannot even imagine. Sounds good, doesn’t it? They had a large family, received the best education, lived in luxury, had all that money could buy.

As in so many cases, what’s wrong with this picture? So many times we hear of the sons and daughters of wealthy, prominent parents going off the deep end, losing their lives in ruination. Ted Binion was one of these unfortunate sons, who in spite of having the best money could buy, couldn’t buy himself a life worth living. He had the best, but fell victim to all the worst “Sin City” has to offer, ending in his demise – drug-addicted, barred from the only life he really knew (casino life), his live-in lover and his best friend accused of his murder. This is a story of excess: think money, think the best food, all you can eat, think drinks, all you can drink, think up all night, partying, topless bars, drugs to keep it going, no limits on what you can have, no boundaries on what you might spend, the best houses, the best cars, clothes, jewelry, whatever! No limits. This was Ted Binion’s life. Every man’s dream, so it seems. But, alas, it wasn’t the answer. Conversely, Ted Binion was also known as a caring, helpful person, who would put himself out to his friends and neighbors – a man at the mercy of opposing forces.

In his days managing the Horseshoe, Binion saw a constant flow of money that led him to develop an appreciation and eye for quality silver. He began to collect, becoming fascinated with the artistry and variety of coinage that numismatists are prone to. He not only began to collect, but being a man of excessive tastes, he began to hoard. He found and stashed every kind of silver coin he could get his hands on, eventually filling a vault beneath the gambling hall he called home with 46,000 pounds of mint silver coins.

This is a story, not only of Ted’s tragic life, but of the silver he loved and its journey from the vault under the Horseshoe to its newly-constructed home under the Nevada desert, to you, the reader of this story, and how it all ties in. In our society, precious metal in and of itself has value. But we, beings who love a story almost beyond where we should, are endlessly fascinated with the story behind things, the story behind celebrities, historical figures, great works of art, greatness on any level. Hell, it doesn’t even have to be greatness, as long as the telling of the story is great.

We are a people who love the backstory, especially if it concerns someplace we’re familiar with, and how many of us have frequented the Temples to Money that is Las Vegas? We (although we’re warned not to), love to worship at the Golden Calf, and hope it’s also being served on the buffet table. Hey, it’s what our economic system is all about. Our system may not be perfect and may cause a lot of secondary problems, but for right now, it’s all we’ve got. What’s that old line? The man who dies with the most toys at the end wins the game? If we begin to see things in terms of systems and games, everything looks a little different. It’s all a matter of perspective and perception.

So, this is the story of Ted Binion and the backstory of his Silver Hoard , an amazing collection of silver coinage (described in more detail below) and how you might get your hot little hands on some of it, should it be of interest to you. Silver in any form is expected to greatly rise in value in the next few years, and for those of you who are numistamistically inclined (there’s a mouthful), this may be your chance to acquire pieces far so beyond the ordinary they almost fall into the “worthy of worship” category. I don’t believe there’s any admonition about not worshiping at the Silver Calf. Certainly, we can understand Ted Binion’s desire to acquire and hoard these treasures, even if we can’t quite understand his loyalty to that which brought about his questionable end.

As we alluded to earlier, Ted Binion was quite the party animal. He lived hard and fast and loved the ladies. He was known to frequently frequent a famous Las Vegas establishment of titillation by tit-elevation known as Cheetah’s – a place known for it’s scantily-clad lovely ladies. Therein, he met a surfer-girl named Sandy Murphy. Ms. Murphy had just lost over $10,000.00, her life savings, playing blackjack at Caesar’s Palace. It was initially reported that in order to cover her losses, Ms. Murphy took a job as a topless dancer at Cheetah’s, but Murphy claims that she was working at the club as an independent contractor selling costumes to the dancers who worked there. In any case, it was where she and Binion hooked up.

Sandy Murphy’s profile on the Court TV’s website quotes Ms. Murphy as saying, “I really didn’t know who Ted Binion was or what the Binion family was.” Binion, age 55, apparently fell for the 23-year-old Southern California girl, who had just made her first trip to Las Vegas. It is reported that Binion and Murphy grew quite close, and on March 7, 1995, Binion moved her into his home on Palomino Lane. It was not long before Murphy quickly fell into step with Binion’s rich Las Vegas lifestyle, which seems to have included violence, sex, drugs, physical and verbal abuse. Sandy Murphy claims that she was never after Binion’s money or that she had any knowledge of his reputation on the local scene. It seems a plausible story, if you consider she, a pretty 23-year-old, was most likely thrilled she’d found a 55-year-old who gave her a nice house to live in, along with a lifestyle of abuse and degradation.

Enter Part Two of the end-story of Ted Binion. Early in 1998, Binion met and befriended a struggling contractor by the name of Rick Tabish, whom he had met in the restroom of one of Las Vegas’ high-end restaurants (…an auspicious beginning). Apparently, Tabish was not a very savvy businessman because he continually lost money through weak business dealings, and when he met Binion he was running a sandpit and trucking company on the verge of failure. Binion, however, befriended Tabish and invited him to his home. Both Tabish and Binion came from families with successful fathers, and the Binion family had a very large ranch in Montana, where Tabish also hailed from. These factors may have been the common bond that drew them together.

After some bad business with the Gaming Commission, Binion was barred from running the Horseshoe Casino, and his sister was in line to take over. Ol’ Ted had to find someplace to put all that silver. In the interim, Rick and Sandy had become attracted to each other and began an affair behind Binion’s back. The efforts of his new friend Tabish and his girlfriend Murphy in talking him into liquidating the silver were not well received. Binion felt the price of silver was too low and he wanted to wait for a more advantageous time. So, in a stroke of brilliance, he contracted with Tabish to build him an underground vault on his property in Pahrump. The vault was constructed, and on July 4, 1998, Tabish filled the vault with 46,000 pounds of silver from the basement hiding place of Binion’s Horseshoe Casino. When Tabish had finished and locked up the vault, he asked Binion if he wanted the locks changed and the key back, and Binion declined, stating he trusted his friend.

About two months later, Binion was found dead. On September 17, 1998, paramedics found Ted Binion dead in the den of his Las Vegas home that he had shared with Murphy for about 3 1/2 years. Initially, investigators thought Binion, who struggled with a drug addiction, passed away from a overdose of tar heroin, Xanax and Valium, drugs he had purchased a day

earlier. The 911 telephone call to police to report the death was made by Murphy an estimated four to ten hours later, and she was reported to have cried to the 911 operator that her “husband” was not breathing (Binion and Murphy were not married).

Rather suspiciously, one day after the death of Binion, Murphy is seen on a videotape pointing out which possessions she wants from the estate; accusing the Binion family of

removing items from the house in her absence and pocketing a wine glass that investigators believe may have contained the drug mixture that was forcibly poured down Ted Binion’s throat.

Even more suspiciously, two days after Binion’s death sheriff deputies caught Tabish and two assistants, excavating the last of Binion’s estimated $7 million of silver coins and bars from the underground desert vault at 2:00 a.m. Their report also stated that they found Tabish’s briefcase at the scene containing a safe combination and a handwritten note from Murphy

proclaiming her love for him.

These events, along with private investigations begun by the Binion family,

initiated an additional investigation by police. What was thought to be an

overdose now became a murder probe. The police probe into the death of

Binion led to the arrest of Murphy and Tabish about nine months later, and gave

the prosecutors the following evidence to present at trial:

o Murphy and Tabish began an affair during the summer of 1998.

o Tabish bragged about the affair.

o Both Murphy and Tabish knew about the $7 million of silver; tried to

convince Binion to sell it; and, knew of the underground desert vault.

o The prosecution’s medical examiner, Dr. Michael Baden, theorized that

Binion was force-fed the drug mixture which disoriented him, and allowed him

to be suffocated.

o Tabish’s involvement was reinforced by his attempt to excavate the

silver.

o Murphy was listed as a beneficiary in Binion’s Will.

o Binion’s estate attorney filed a petition stating that Binion told him over

the telephone, “Get Sandy out of the Will if she doesn’t kill me tonight.

If I’m dead, you’ll know what happened to me.” Binion was dead before the

Will could be changed.

o Tabish needed money because he was cash-strapped.

o Tabish had previous run-ins with the law. He was convicted twice in

Montana, once for burglary and once for conspiracy to possess narcotics.

In addition, he was also charged (along with two associates) in the kidnapping

and torture of business associate Leo Casey in July 1998.

Murphy and Tabish were tried and convicted on May 19, 2000, after an eight

day deliberation by the jury. Tabish was sentenced to 25 years in prison, and Murphy received a minimum 22 years. In July 2003, in a 4 to 3 decision the Nevada Supreme Court overturned the conviction of Murphy and Tabish because of improper courtroom procedures. This led to a retrial, and in November of 2004 a seven-man, five-woman jury returned a verdict after 19 hours of deliberations. Murphy and Tabish were acquitted of the most serious charge against them, the murder verdict. The Las Vegas jury cited a lack of medical evidence for their decision. Through a provision in Binion’s Will, Murphy may be able to claim $1.2 million pending the outcome of a wrongful-death suit brought against her by the Binion family.

Where are they now? Both were each acquitted of murder but were convicted on lesser charges of conspiracy to commit burglary, burglary and grand larceny. Murphy was not returned to prison, because of time served. Tabish is expected to be released in 2008.

Note: A prosecution death theory, which the jury ultimately rejected, formed the basis for “Burked,” a September 27, 2001 episode of the TV series CSI. After the jury in the re-trial found Tabish and Murphy not guilty of murder, news accounts reported that jurors had been unwilling to find them guilty because the forensic evidence introduced by the prosecution had not met the standards of the television show.

So, what happened to all of Ted Binion’s silver? In November 2001, Spectrum Numismatic International purchased the coins from the Binion Hoard for $3 million, and the marketing of the coins was assigned to Goldline International, Inc. There were over 100,000 Morgan and Peace Silver Dollars, and an unspecified number of silver Half Dollars. The coins were authenticated and graded by NGC (Numismatic Guaranty Corporation). A special tag and designation was created by NGC to make these coins stand out as coins with a pedigree. In addition to the special tagging, the silver dollars were marked with the words Binion Collection and the half

dollars were marked with the words Nevada Silver Collection. The coins were sold in a variety of grades up to and including MS-68, and there was a wide array of price points originally starting at $50.00.

The story and court trial over Ted Binion’s death has kept America buzzing,

and the coins from the Binion Hoard have given Coin Collectors a piece of modern day history that will live long in the annals of numismatics. The complete story is far from over, but once the last chapter is written, these pedigreed coins will have a story like no other.

The Binion coins were authenticated and certified by the Numismatic Guaranty Corporation (NGC), one of the nation’s leading independent facilities for the inspection, authentication and grading of collector and investor coins. At the completion of their process, NGC sealed each silver dollar into a tamperproof plastic holder showing the coin’s year and mint of issue, plus the coin’s grade. A coin’s grade is important because it is the primary determinant of the coin’s market value.

Mark Salzberg, President of NGC, said, “This is the greatest collection of silver dollars that NGC has ever authenticated.”

NGC has also included a unique certification sealed into each protective holder for the historic coins. Each Binion silver dollar features a special NGC pedigree label that for the first time is in a color (green) and depicts three cowboys from the Old West. Each label also reads, Binion Collection and BinionCollection.com to further identify the pedigree and to offer collectors a website with additional information about the collection. “These coins are dripping with amazing originality and historical importance,” said Salzberg. He added, “Less than one out of every 1,000 coins NGC grades has a pedigree. Pedigrees add to the collectibility of a coin because they identify it from a historical perspective.”

“The coins of the Binion Collection offer an opportunity for both novices and sophisticated collectors to acquire coins for their collections,” said Mark Albarian, President and CEO of Goldline. “The price range is affordable–many coins are available for less than $50 with the most expensive over $10,000.”

Author’s Note: Being the final chapter of this story has yet to be unfolded, we, have reported this story as accurately as space & time will allow. There was no intent to show bias, or to liable or slander any of the parties involved. Sources for this research includes:

Online Sports Betting

Betting on the results of sporting events has always been a popular hobby. Now with the Internetand online betting facilities, placing a bet has become easier than ever before.

A wager can be placed in the usual manner like with a bookmaker or through the bet exchange, a new innovation on the Internet. Through this, individuals can place bets against each other with the “house” taking a small commission.

Usually, betting online means that you will be betting against a point spread. The purpose of the point spread is to even out the betting so that the amount bet on the underdog is equal to the amount bet on the favorite. This guarantees a 10% profit for the house on half the bets made, no matter which team wins. When a betting line mirrors the public view of the two competing teams, it usually does well.

To bet online successfully you should be able to spot trends. While this may not guarantee a win, it is a valuable indication of a game’s outcome. Remember not to bet on a team just because you like the team. Choose teams for the right reasons, not just because you are optimistic about your favorite team.

Ideally, you should not bet on your home team, as it is difficult to be objective. When you bet, do it with conviction and limit the number of games you play, as you need to concentrate. Don?t ever overstretch yourself. By limiting your weekly plays to somewhere between 5 and 7 games you will be able pick more accurately as well as keep track of your records.

Before betting you must evaluate teams regularly. Just because you were lucky enough to win last week does not mean you?ll win again next week. Gather as much statistical information as possible; it is usually available in newspapers. Always rely on your research and don?t follow emotion or hunches. Your emotions are not as reliable as what’s written in black and white!